Combining the research work of Dr Eduard Spranger and Gordon Allport, the Motivators Assessment is an in-depth diagnostic tool that uncovers the motivations of each user.  The Motivators Assessment identifies seven potential drivers of motivation, which can be found in everyone to some extent.  By measuring these seven key impulses, the Motivators Assessment can offer practice insights and solutions to increase performance and maximise project outcomes.

“The only thing worse than training your employees and having them leave is not training them and them stay.”

– Henry Ford – Ford Motor Company

The Motivators Assessment measures variances among seven key dimensions (i.e. drivers) of personal motivation:

Aesthetic – a drive for balance, harmony and formEconomic – a drive for economic or practical returnsIndividualistic – a drive to stand out as independent and uniquePolitical – a drive to be in control or have influenceAltruistic – a drive for humanitarian efforts, to help others altruisticallyRegulatory – a drive to establish order, routine and structureTheoretical – a drive for knowledge, learning and understanding

Using a click and drag approach for ranking the various statements in this assessment makes the overall process more intuitive and natural.  The final order on screen reflects what you see in your mind’s eye.  To ensure the most accurate results possible, the statements and associations contained in the assessment are updated regularly.

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